Revenue Mind

Drop the Performance | Ben Wise, Founder of Storyd

From the highs of vibe-coding to the reality of bugs, burnout, and hype, writer/AI consultant Ben shares how to use AI as leverage without losing yourself. His mantra: slow is fast, own the work, calibrate risk, and double down on the only durable moat in an automated future: real human connection.
Key Takeaways• Use AI for leverage, not identity: watch the “God complex.”• Learn it before you delegate it; verify and own the code.• Abstraction creates cognitive debt: stay close to high-stakes work.• Entrepreneurship ≠ morality; luck and timing matter: set your risk bar.• Protect non-performative spaces; social + AI can distort self-worth.• Relationships outlast tools: connection drives health and resilience.
Timestamps00:00 Intro / “What makes you you?”02:47 Vibe-coding highs → bugs, burnout, humility07:05 Learning to program; owning security and outcomes15:16 AI’s limits: the “eager amnesiac intern” & “slow is fast”24:28 Pulling back from the praise-glaze / God complex30:38 Social media parallels; incentives & guardrails36:29 Mental health: delusions, boundaries, real-world checks49:43 Human connection as the future-proof moat53:28 Where to find Ben
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LinksBen Wise: https://www.linkedin.com/in/benawise/Storyd: https://storyd.studio/Jolie Shapiro: https://www.linkedin.com/in/jolieshapiro/Revenue Mind: https://www.linkedin.com/company/revenuemind/

Life Isn’t an 800 | Natalie Marcotullio, Head of Growth and Product Marketing at Navattic

Former D‑1 sprinter turned growth leader, Natalie Marcotullio, knows that winning starts with knowing when to rest. She joins Jolie to riff on boundaries, bad first drafts, and why your Minimum Viable Product should come with a Maximum Viable Pause. If your Slack pings feel louder than your heartbeat, hit play.
Key Takeaways• Athletic mindset = built‑in grit, but recovery is the power move• Saying no is a growth strategy; focus > FOMO• Fail fast, learn faster: your worst MVP is better than a perfect idea on ice• Data drives decisions, but self‑care drives you• Introversion can be a sales superpower• Autonomy > luxury lifestyle• Turn work into play
Timestamps00:00 Identity check: family roots & the runner’s edge02:57 Using an athletic mindset to outpace revenue fires05:57 Why the biggest lessons hide inside the losses09:03 The radical art of saying “no”12:01 Drawing lines so burnout can’t cross them15:12 Therapy, walks, and other legit leadership tools25:12 Level‑up season: taking on new challenges30:52 MVPs that keep the team (and budget) intact36:44 Decode team motivations, unlock collaboration38:37 Spotting burnout before it banners your calendar42:46 Creativity pops when you step away44:51 Building a culture where mental health is KPI #1
Like this one? Follow Revenue Mind, and leave a review if it hit home. It’s how more revenue leaders find the show, and how we keep mental health right next to the number.
LinksNatalie Marcotullio: https://www.linkedin.com/in/natalie-marcotullio/Navattic: https://www.navattic.com/The Four Tendencies: https://gretchenrubin.com/books/the-four-tendencies/Exit Five Drive: https://exitfive.com/drive/Jolie Shapiro: https://www.linkedin.com/in/jolieshapiro/Revenue Mind: https://www.linkedin.com/company/revenuemind/

Invite Your Muse | Brandon Fluharty, Founder of The Purposeful Performer

From grappling with childhood trauma and even a near-fatal health scare to closing eight-figure deals and choosing freedom over a seven-figure paycheck, revenue leader Brandon Fluharty unpacks the intentional routines, personal frameworks, and mindset shifts that transformed an insecure overachiever into a fulfilled high-performer living life on his own terms.
Key Takeaways• Lead with intention, not autopilots• Your voice > outside noise.• Your number isn’t your worth.• Routines and systems beat burnout.• Skip the $250K starters; pitch the $25M problems.• Freedom beats the seven-figure paycheck.• The WORK → PLAY framework: Ponder, Leverage, Act, Yield.
Timestamps00:00  Intro / “what makes you you?”05:34  Systems → flow; invite the muse.08:23  Intentionality from childhood, going against the grain.10:58  Burnout: when outside voices drown your inner one.13:22  Skip $250K starters → pitch $25M problems.17:55  Introversion as a strategic superpower.24:42  “Insecure overachiever” & coping tools.33:15  High performance + a good life.36:47  Fork in the road, mini‑stroke & lifestyle choice.45:22  WORK → PLAY framework (Ponder, Leverage, Act, Yield).52:29  Perfect day → act & yield.
Like this one? Follow Revenue Mind, and leave a review if it hit home. It’s how more revenue leaders find the show, and how we keep mental health right next to the number.
LinksBrandon Fluharty: https://www.linkedin.com/in/brandonfluharty/The Purposeful Performer: https://www.purposefulperformer.com/Turning Pro: https://stevenpressfield.com/books/turning-pro/Jolie Shapiro: https://www.linkedin.com/in/jolieshapiro/Revenue Mind: https://www.linkedin.com/company/revenuemind/

Turn Pain Into Progress | Devin Reed, Founder of The Reeder

From transforming childhood insecurities into million‑dollar storytelling skills to setting hard “one‑more‑thing” boundaries after missing his daughter’s first roll‑over, revenue leader Devin Reed unpacks the mindsets, warning flags, and daily resets that keep him centered while scaling side gigs and SaaS rocket ships.
Key Takeaways• Lead with story, not specs• Treat blue‑bird wins with gratitude: stay ready for swings• Dad duty > Slack after 4 pm• Create for joy, not just pay• Daily self‑compassion beats the inner critic• Friday pool‑and‑poker nights keep the tank full
Timestamps00:00 Intro / “what makes you you?”02:20 Hoops chat03:32 Storytelling vs. imposter syndrome09:48 $1M rookie year, gratitude breath11:37 Clari hyper‑growth; new dad14:45 Missed roll‑over → “one‑more‑thing” boundary19:00 The Reeder scales to six figures22:57 Keep creativity over cash29:00 Friday pool‑&‑poker ritual30:21 Learning self‑compassion37:19 Pep talk: trust yourself
Like this one? Follow Revenue Mind, and leave a review if it hit home. It’s how more revenue leaders find the show, and how we keep mental health right next to the number.
LinksDevin Reed: https://www.linkedin.com/in/devinreed/The Reeder Newsletter: https://convert.thereeder.co/podReed Between the Lines Podcast: https://open.spotify.com/show/5u2UnlSJjYE7YVQZpLCJzaJolie Shapiro: https://www.linkedin.com/in/jolieshapiro/Revenue Mind: https://www.linkedin.com/company/revenuemind/

Play the Long Game | Sam Dunning, Founder & Host of Breaking B2B

From wedding‑venue discovery calls to six‑a‑side soccer tactics, agency founder Sam Dunning unpacks the mindsets, warning signals, and daily resets that keep him centered while scaling Breaking B2B. He and Jolie explore why a fat pipeline beats hard‑sell pressure, how styes shout “slow down,” and what two kids and one loyal pup can teach a revenue leader about presence.
Key Takeaways• A full pipeline sets you free because it lets you show up calm and human• Discovery is a two-way conversation built on mutual respect• Burnout speaks through your body long before your mind catches up• Kids and dogs are everyday teachers in presence and leadership• Movement clears the fog when your brain feels overworked• Creating daily routines builds leverage and protects your energy
Timestamps00:00 Intro: chip‑on‑shoulder & “the game” mindset03:59 Laid‑back sales posture & pipeline philosophy05:22 Discovery call before demo (wedding‑venue example)06:35 Detaching from outcome & filling the funnel09:11 Sales‑call framework & mutual respect red flags11:01 Freight‑train insight: Greece holiday panic & lost house key15:06 Burnout’s voice: styes, stress and agency exit21:06 Invisible hustle costs: late‑night U.S. calls24:33 Delegating to protect mental health30:22 Leadership lessons from a 5‑year‑old & 7‑month‑old34:06 Pup‑powered intuition & match‑making story39:57 Reset ritual: gym, football, walks43:16 Where to find Sam44:14 Closing thoughts
Like this one? Follow Revenue Mind, and leave a review if it hit home. It’s how more revenue leaders find the show, and how we keep mental health right next to the number.
LinksSam Dunning: https://www.linkedin.com/in/samdunning/Breaking B2B: https://www.breakingb2b.com/Jolie Shapiro: https://www.linkedin.com/in/jolieshapiro/Revenue Mind: https://www.linkedin.com/company/revenuemind/

Take Action | Jamal Hamilton, GTM Operator & Author of Architect Your Mind

From doom-scrolling to micro-wins, content creator Jamal Hamilton shares the inner work that helped him face one of the hardest weeks of his life, and still show up with purpose. He and Jolie unpack emotional escapism, what it means when “old Jamal” resurfaces, and why making your bed really is a mental health strategy.
Key Takeaways• “Action alleviates anxiety”: clarity comes from movement, not rumination• Vulnerability isn’t risky: it’s how we find our people• Escapism hides in plain sight: phones, hustle, even over-exercising• Micro-wins matter: stacking small victories builds momentum• Prompts and partners help when you don’t have the words• Helping one person is enough. Metrics don’t measure impact
Timestamps00:00 Intro: layoffs, illness & emotional overload05:33 A week from hell, and how he got through it10:38 LinkedIn as therapy12:52 Sharing the hard stuff builds community17:34 Escape artist tendencies & naming the avoidance22:28 “Action alleviates anxiety”, the quote that changed everything25:45 When the next step feels overwhelming31:58 Relationship tools: prompts for emotional clarity35:49 Victory lists, daily reflection & redefining progress39:16 Being human is hard, grace over grit40:43 Where to find Jamal43:46 Closing thoughts
Like this one? Follow Revenue Mind, and leave a review if it hit home. It’s how more revenue leaders find the show, and how we keep mental health right next to the number.
LinksJamal Hamilton: https://www.linkedin.com/in/jamaljhamilton/Jolie Shapiro: https://www.linkedin.com/in/jolieshapiro/Revenue Mind: https://www.linkedin.com/company/revenuemind/

Do the Work | Leslie Venetz, Founder of The Sales-Led GTM Agency

From redefining “lazy” to defending a four‑day workweek, sales‑leader‑turned‑author Leslie Venetz shares the inner work that let her trade burnout for balance. She and Jolie unpack toxic hustle culture, the power of saying “no,” and why deep journaling beats quick fixes when you’re rebuilding a healthier relationship with work and self.
Key Takeaways• Rest ≠ laziness: recovery is a revenue strategy• Trust your team; micromanagement is a tax on growth• Boundaries create leverage; desperate yeses drain it• Community ends isolation (in sobriety, in sales, in life)• Deep‑dive journaling rewires limiting beliefs faster than surface habits• Build a career you never want to escape from
Timestamps00:00 Intro: family health crises & off‑record vulnerability02:00 Writing a book while running a business, impostor syndrome & grit05:42 Who is Leslie? Joy, curiosity and petting every dog10:38 First sales job shock: from autonomy to bathroom‑break policing14:53 Toxic cultures & people‑pleasing in your 20s19:05 On an island: being the only woman in sales leadership23:31 Community & sobriety: why connection is the real higher power25:38 The strategic “no” and designing work you don’t need to escape31:54 Hustle myths, redefining “lazy,” and honoring rest38:03 Four‑day workweek: no justification needed42:28 Shadow‑work journaling, gratitude, and self‑paced healing51:15 Book launch, where to find Leslie, and closing thoughts
Like this one? Follow Revenue Mind, and leave a review if it hit home. It’s how more revenue leaders find the show, and how we keep mental health right next to the number.
LinksLeslie Venetz: https://www.linkedin.com/in/leslievenetz/The Sales-Led GTM Agency: https://salesledgtm.com/Profit-Generating Pipeline: https://www.amazon.com/Profit-Generating-Pipeline-Formula-Revenue/dp/B0F6L29YZTQuit Like a Woman: https://www.penguinrandomhouse.com/books/605025/quit-like-a-woman-by-holly-whitaker/Jolie Shapiro: https://www.linkedin.com/in/jolieshapiro/Revenue Mind: https://www.linkedin.com/company/revenuemind/

Create Your Zone of Genius | Justin Rowe, Founder & CMO of Impactable

From 90‑hour restaurant weeks to running a LinkedIn‑ads agency on his terms, Justin Rowe learned that the ultimate growth hack is guarding your calendar. He and Jolie trade stories on saying “no,” building in public without burning out, and why valuing yourself beyond a job title is the most underrated business strategy on the internet.
Key Takeaways• Time is your scarcest currency: budget it like cash• Protected “offline” blocks fuel clearer thinking (and kinder leadership)• Saying no creates leverage; desperate yeses drain it• Lead with strengths, outsource the rest: startup superpower unlocked• Culture = integrity + flexibility; you can teach tactics, not character
Timestamps00:00 Intro: burnout, boundaries & the invisible string theory02:59 From kitchen chaos to calendar control06:02 Time management tips when everything feels urgent09:01 High‑pressure roles & remembering “we’re not saving lives”12:07 Building in public: spotlight or stressor?17:53 Leverage 101: the art of a strategic “no”29:09 Hiring for integrity, training for skills35:31 Designing a workday that guards mental health40:04 Self‑worth > salary bands: redefining success44:29 Invisible strings, lucky breaks & networking serendipity
Like this one? Follow Revenue Mind, and leave a review if it hit home. It’s how more revenue leaders find the show, and how we keep mental health right next to the number.
LinksJustin Rowe: https://www.linkedin.com/in/justin-rowe-4043339b/Impactable: https://impactable.com/Jolie Shapiro: https://www.linkedin.com/in/jolieshapiro/Revenue Mind: https://www.linkedin.com/company/revenuemind/

Pings to Presence | Ché Ugwuala, Global Lead, Android Channel Partner Marketing at Google

When Ché’s kids called out the calendar for stealing their dad, he hit pause and rewrote the script: one that puts family, mental health, and meaningful work on the same page. In this episode, Jolie and Ché riff on work‑life boundaries, AI as a creativity amplifier (not a crutch), and how inpatient care can be a springboard, not a setback. If your to‑do list is louder than your loved ones, this convo will realign your priorities.
Key Takeaways• Share the messy middle, not just the highlight reel• Quality time > quantity hustle: your presence is your superpower• AI should extend human creativity, not replace it• Not every ping is a fire drill• Celebrate small wins to build momentum (and protect mental health)
Timestamps00:00 Personal connections & why stories stick05:59 Vulnerability at work: the trust accelerator11:50 Kids, calendars & the wake‑up call on balance18:04 Perspective check: most tasks aren’t ER‑level23:59 AI as a time‑saver and creativity spark28:23 Post‑break boundaries: making space to breathe32:15 Depression, inpatient care & the climb back up37:27 Community support and celebrating every inch forward45:22 Turning stress into growth habits
Like this one? Follow Revenue Mind, and leave a review if it hit home. It’s how more revenue leaders find the show, and how we keep mental health right next to the number.
LinksChé Ugwuala: https://www.linkedin.com/in/ch%C3%A9-ugwuala-mba-1749ab21Jolie Shapiro: https://www.linkedin.com/in/jolieshapiro/Revenue Mind: https://www.linkedin.com/company/revenuemind/

Loud Boundaries | Tas Bober, Founder of The Scroll Lab

Landing‑page whisperer Tas Bober gets candid about postpartum burnout, therapy as mental hygiene, and why “I only work three days a week” is her richest flex yet. She and Jolie unpack the fear leaders feel around setting boundaries and how choosing a lifestyle business over a growth grind can be the ultimate power move.
Key Takeaways• Adaptability is a super‑skill, but unchecked can morph into over‑extension• Burnout hides in plain sight, until it bulldozes you• Therapy = dental floss for the brain: do it before there’s a cavity• Loud boundaries (“No, thanks: I log off at 3 PM”) protect both work and life• Success isn’t headcount or ARR; it’s time with the people who matter
Timestamps00:00 Meet Tas & the mental health cost of high growth02:49 Cultural identity, adaptability, and feeling “everywhere & nowhere”06:04 Postpartum burnout: how it snuck in and blew up11:45 Therapy as weekly maintenance, not emergency surgery17:02 Boundary‑setting 101 (and why leaders fear it)23:58 Lifestyle biz vs. growth biz: choosing your lane30:01 Saying “no” as a privilege, and a prerequisite for sanity35:53 Work, family, and the moments money can’t buy
Like this one? Follow Revenue Mind, and leave a review if it hit home. It’s how more revenue leaders find the show, and how we keep mental health right next to the number.
LinksTas Bober: https://www.linkedin.com/in/tasbober/Jolie Shapiro: https://www.linkedin.com/in/jolieshapiro/Revenue Mind: https://www.linkedin.com/company/revenuemind/