Revenue Mind

Not Fractured | Founder & Fractional Head of Demand Gen at FIP

When a six‑week trip home turned into sudden grief, Dilara Cossette learned exactly how thin the line is between “crushing it” and being crushed. In this raw sit‑down with Jolie, the self‑described bridge‑builder between sales and marketing gets honest about toxic teams, performance anxiety, and why fractional doesn’t mean “always on.” If you’re leading while your heart hurts, this episode is the permission slip you need. 
Key Takeaways• Vulnerability isn’t weak—it’s the shortcut to real trust• Fractional leaders must set loud boundaries or drown in Slack pings• Spot stress signals early; burnout is easier to avoid than to rehab• Hobbies and micro‑joys keep the empathy tank full• Celebrate the tiny wins; they compound into resilience
Timestamps00:00 – Meet Dilara & why empathy is a demand‑gen superpower01:44 – Leading with vulnerability after personal loss04:37 – Toxic cultures, unrealistic expectations & the exit plan10:20 – Fractional leadership: value without 24/7 availability15:56 – Layoffs & how to show up for colleagues in free fall17:52 – Reading your own stress signals before they scream22:30 – Hobbies, balance, and the “no vacation‑to‑vacation” life33:00 – Grief in business: making space for the hard days40:01 – Modeling vulnerability so teams feel safe to follow47:02 – Burnout red flags & boundary resets56:03 – Fractional doesn’t equal fractional human
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Define Yourself First | Jason Widup, SVP of Marketing at Pixis

Jason Widup went from white‑knuckle anxiety to an eight‑hour‑sleep evangelist—and his team is better for it. In this episode, he and Jolie trade notes on self‑doubt, parenting curveballs, and why a morning workout beats doom‑scrolling every time. If you’re leading with an empty battery, press play before you press send. 
Key Takeaways• Anxiety wears many masks—naming it is step one• Sleep, sweat, and salads: the simplest stack for mental clarity• Swap coping vices for habits that compound confidence• Leaders who model boundaries give teams permission to do the same• Tiny daily reflections = big, lasting growth
Timestamps00:00 – Anxiety, leadership & the moment Jason hit pause02:10 – What anxiety really looks like in high achievers06:31 – Trading unhealthy crutches for healthier rituals11:16 – From late‑night beers to 6 AM burpees19:28 – The trinity: sleep, exercise, nutrition26:19 – Vision boards & micro‑habits27:21 – Self‑compassion > self-criticism32:06 – Quieting impostor syndrome with data and daylight39:49 – Designing a culture that protects personal time47:09 – Normalizing mental health talk at work
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Pink Slip → CEO | David Walsh, CEO of Limelight

David Walsh went from pink‑slip panic to building a B2B influencer marketplace that’s turning heads. In this candid convo with Jolie, he unpacks the very real loneliness of the corner office, the ruthless side of corporate America, and why trusting your team is the only way to keep your sanity intact. If you’ve ever wondered whether the stress is worth the thrill—listen in. 
Key Takeaways• Getting fired can be the nudge that unlocks resilience (and your next big idea)• Transparency > bravado: straight talk builds trust—and better teams• Startups demand full‑body commitment; protect your mental bandwidth• Leadership is lonely—build a peer network before you need it• Grit wins: break audacious goals into bite‑size moves, celebrate, repeat
Timestamps00:00 – Meet David Walsh & the “fired” origin story02:40 – Stress signals and why CEOs must log off05:18 – Lessons a layoff teaches in 48 hours10:09 – Corporate America, unfiltered12:25 – Choosing recovery over constant grind19:35 – Hiring people who outshine you (on purpose)22:20 – The myth—and math—of solo entrepreneurship24:34 – Keeping friendships alive when work never sleeps28:15 – Setting “impossible” goals the doable way32:13 – Grit, grit, and a little more grit35:23 – Stress‑management hacks that actually work40:29 – A culture where failure fuels growthLinksLearn more about DavidLearn more about JolieLearn more about Revenue Mind

Fix the Human Behind the Pipeline | Sam Kuehnle, VP of Marketing at Loxo

Revenue leader, former Refine Labs exec, and dad to a snow-loving toddler, Sam Kuehnle unpacks burnout’s warning signs and the myth of the busy calendar. He and Jolie dive into self-imposed pressure, mental load in leadership, and why pushing pause might be the smartest move a high-performer can make.
Key Takeaways• Being busy isn’t a badge of honor• Mental burnout shows up on your skin (literally eczema) long before it blows up• “Playbook thinking” fails when real life interrupts the plan.• Fix the human first (self-care, family, breaks), then worry about the leader role.• Model rest and boundaries—your team notices actions more than directives.
Timestamps00:06 — Intro & dog cameos02:12 — What makes Sam, Sam04:19 — Early burnout signals07:14 — Health vs. deadlines10:08 — Core motivators11:26 — Leadership’s weight14:16 — Advice to younger self16:30 — Tailored communication19:37 — Busy ≠ important22:46 — Putting team health first25:56 — Anti-playbook mindset26:20 — Life vs. deliverables31:49 — Human before leader36:01 — Trust & resilience38:07 — Modeling rest41:49 — Lasting memories42:14 — Where to find Sam
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Be Uncomfortable | Jonathan Bland, Co-Founder of Omni Lab

MBA student, Bogotá expat, and SaaS founder, Jonathan Bland lives for challenge—until his body calls timeout. He and Jolie explore stacking an MBA on a Colombian move, hitting burnout’s limit bar, and why listening to “early whispers” of fatigue saves careers.
Key Takeaways• Stacking challenges is thrilling—until it isn’t.• Burnout whispers become screams if ignored.• Seasonal “push then plateau” cycles keep ambition healthy.• Listen to your body louder than your calendar.• Community wins multiply when ego exits the room.
Timestamps00:06 – Intro: constant‑challenge personality05:28 – Colombia move & MBA juggle10:52 – Finding burnout’s limit bar15:59 – Early‑whisper body signals21:42 – Redesigning pace post‑burnout26:47 – Family priorities & boundaries32:17 – Push‑plateau strategy for goals37:19 – Community over ego lesson42:51 – Listening before crashing48:04 – Closing & LinkedIn tag
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There's No Playbook | Evan Hughes, VP of Growth at Refine Labs

Paid‑search vet Evan Hughes calculates stress as “pipeline gap ÷ realistic capacity.” He shares the deep-work timer that tames Slack, the long runs that give birth to campaign ideas, and the lesson that a sustainable pace beats heroic spurts.
Key Takeaways• Ask “At what cost?” before stretching goals.• Slack‑off blocks double deep‑work quality.• Running acts as brainstorming engine.• Leaders need private spaces to unload invisible stress.• Legacy > quarterly numbers—mentor, don’t martyr.
Timestamps00:01 – Intro: forever “why?” kid04:27 – Busy vs. productive math08:50 – Deep‑work timer breakdown13:23 – Running‑powered ideation18:31 – Public break‑blocking on calendars22:02 – Quota vs. capacity reality check26:00 – Coaching healthy work rhythms30:10 – Fitness‑fueled creativity hacks34:49 – Redefining success & legacy39:42 – Outro & LinkedIn hook
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Dare to be Fun | Mac Reddin, Founder of Commsor

Commsor founder Mac Reddin swears fun is a feature, not frosting. From the Lego‑Brontosaurus viral stunt to #DinoFacts swag, he shows how deliberate play powers remote teams, why “Zoom‑ifying the office” fails, and how pacing beats sprinting for marathon startups.
Key Takeaways• Intentional remote > copy‑pasted office culture.• Fun embedded in work beats after‑hours “culture add‑ons.”• Sprint sparingly, pace always—marathon rules for startups.• Founder habits set the only culture that sticks.• Community flywheels outlast paid‑ad budgets.
Timestamps00:01 – Intro: Lego Bronto origin story05:19 – Fun‑first operating principles09:32 – Avoiding look‑good drift in Slack13:28 – Healthy hustle vs. toxic grind18:13 – Goal‑setting amid chaos23:46 – Async rituals that bond teams28:00 – Imposter‑syndrome antidotes33:32 – Pacing, then sprinting37:51 – Community‑driven growth loops42:49 – Closing & #DinoFact offer
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Speak Up | Mark Huber, VP of Marketing at UserEvidence

Competitive‑hockey grit and weekly therapy keep CMO Mark Huber sane inside VC‑paced growth. He and Jolie dive into blocking therapy like a board meeting, decoupling self-worth from the pipeline, and why voice-note walks beat Slack doom-scrolls.
Key Takeaways• Therapy on the calendar is a power move, not weakness.• Outcome ≠ identity—effort is the real KPI.• Leaders destigmatize mental health by speaking first.• Voice‑note walks turn rumination into insight.• Humor keeps intensity sustainable in startups.
Timestamps00:01 – Intro: therapy as strategic asset04:50 – ADHD superpower & pitfalls08:43 – Blocking non‑negotiable care time13:43 – Stigma vs. strength in leadership17:07 – Detach quota from self‑esteem21:55 – Voice‑note reflection workflow25:51 – Culture of open calendars30:31 – Nature breaks & perspective35:12 – Making therapy normal company‑wide39:18 – Outro & LinkedIn connect
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Just Own It | Tim Davison, VP of Marketing at B2B Rizz

Meme‑king Tim Davidson is an introvert who survives agency chaos with therapy, dad jokes, and ruthless stack audits. He explains how becoming a new father cut his workweek without cutting revenue—and why humor disarms buyers faster than any “value slide.”
Key Takeaways• Therapy outperforms playbooks for clear communication.• One tool → one KPI; complexity taxes cognition.• Humor interrupts skepticism and speeds trust.• Async memes scale relationships while you sleep.• Four‑hour focused blocks beat eight‑hour context switches.
Timestamps00:01 – Intro: 47 SaaS log‑ins later03:44 – Quarterly stack kill‑list07:26 – Selling subtraction to execs11:13 – Async meme enablement15:12 – Humor as pattern interrupt18:40 – “Minimum effective” tech stack22:30 – New‑dad scheduling hacks26:08 – User feedback video libraries29:26 – Minimalist dashboards33:34 – Wrap‑up & glasses joke
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Do It Afraid | Lashay Lewis, Founder of Authority Plug

From teen side‑hustles to a calm, one‑woman content agency, Lashay Lewis learned the hard way that entrepreneurial depression hides behind “I’m busy.” She and Jolie unpack guest‑podcasting as free therapy, pricing for peace of mind, and why success now equals quiet mornings, not headcount.
Key Takeaways• Success = spacious mornings—calendar it first, build work around it.• Guest‑podcast tours grow reach and shrink on‑camera anxiety.• Deep‑dive, single offer > dabbling in ten side gigs.• Freedom pricing: raise rates until you can fire bad clients.• Rested founders make kinder (and smarter) decisions.
Timestamps00:01 – Intro & fractional content life05:08 – Entrepreneurial depression origin story09:50 – Podcast‑guest growth loop14:24 – Building, then burning a personal brand20:02 – Peace‑of‑mind pricing math24:28 – Boundaries as leverage29:15 – Client‑selection filters34:02 – Designing a freedom schedule39:21 – Freedom metrics that matter43:49 – Close & LinkedIn invite
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