From ministry dreams to founding his own ABM agency, Mason Cosby proves revenue is just a resource for bigger missions. He and Jolie discuss purpose‑driven positioning, refugee‑English side projects, and why planned slack hours keep agency life human.
Key Takeaways
• Money is a tool; mission is the point.
• Values‑client fit prevents quiet‑quitting consultants.
• Three non‑negotiable duties bring role clarity fast.
• Planned slack absorbs inevitable client fire drills.
• Frameworks serve nonprofits as well as enterprises.
Timestamps
00:00 – Intro: ministry kid to marketer
04:20 – Finding meaning beyond MQLs
10:13 – Values → positioning playbook
14:52 – Refugee‑English project story
20:47 – ABM frameworks with purpose
24:30 – Slack‑hour math explained
28:58 – Hiring for integrity, training skills
35:02 – Family / funnel balance
40:18 – Revenue as resource recap
44:42 – Farewell & call‑to‑action
Links
Learn more about Mason
Learn more about Jolie
Learn more about Revenue Mind
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