2 days ago

Not Fractured | Founder & Fractional Head of Demand Gen at FIP

When a six‑week trip home turned into sudden grief, Dilara Cossette learned exactly how thin the line is between “crushing it” and being crushed. In this raw sit‑down with Jolie, the self‑described bridge‑builder between sales and marketing gets honest about toxic teams, performance anxiety, and why fractional doesn’t mean “always on.” If you’re leading while your heart hurts, this episode is the permission slip you need. 

Key Takeaways
Vulnerability isn’t weak—it’s the shortcut to real trust
Fractional leaders must set loud boundaries or drown in Slack pings
Spot stress signals early; burnout is easier to avoid than to rehab
Hobbies and micro‑joys keep the empathy tank full
Celebrate the tiny wins; they compound into resilience

Timestamps
00:00 – Meet Dilara & why empathy is a demand‑gen superpower
01:44 – Leading with vulnerability after personal loss
04:37 – Toxic cultures, unrealistic expectations & the exit plan
10:20 – Fractional leadership: value without 24/7 availability
15:56 – Layoffs & how to show up for colleagues in free fall
17:52 – Reading your own stress signals before they scream
22:30 – Hobbies, balance, and the “no vacation‑to‑vacation” life
33:00 – Grief in business: making space for the hard days
40:01 – Modeling vulnerability so teams feel safe to follow
47:02 – Burnout red flags & boundary resets
56:03 – Fractional doesn’t equal fractional human

Links
Learn more about Dilara
Learn more about Jolie
Learn more about Revenue Mind

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